Paid advertising is a visibility tool. The idea is what meets your marketing goals.
I find the right idea for your business — at the lowest cost and the highest return — then I run it.
The owner of a sports business came to me: sales were flat. The answer everyone reaches for is a discount. It eats the margin, it teaches your customer to wait for the next sale, and it gives nobody a reason to come today.
So the idea was to run a challenge tournament instead of a discount. Dozens turned up, and he has repeated it ever since. The ad budget was a few dollars — because every player drags along their opponent and their crowd, so each entrant becomes a distribution channel you don't pay for.
A discount gives people a price. An event gives them a date. When demand softens, don't cut the price — give people a reason.
That is my method in everything I build: something useful to the customer first, then trust, then the sale.
Where your market can be entered, and why other people's money is wasted in it. You leave with a written document: who your buyer is, what the way in is, and the first three moves with their cost.
Facebook, Instagram, TikTok and YouTube. I work on all of them, so I can tell you: don't spend here, spend there.
Ads stop the moment the budget stops. Your site, if it is set up properly, brings people in every month without you paying.
It was not one campaign on repeat, but a plan in two phases: build the audience cheaply first, then talk to people who already know the brand — not to strangers.
Meta itself flagged six campaigns on this account as «High performing». And the cost per follower fell 27% between the first and the second phase, as data accumulated on the account.
On another project I put in place a lead magnet cut for its audience, and it brought 58,700 free search impressions and 3,190 free clicks, at a 5.4% click-through rate from the ninth position — and ninth position normally takes two clicks in every hundred. It was not the ranking pulling people in. It was the idea.
These numbers belong to their markets. Impression and click costs differ a great deal from country to country, and what works in one market does not copy across to another as it is — knowing that difference is part of the work, not a footnote to it.
If you have a goal you can name — launching a product, entering a new market, getting the buyer to come back a second time — we will understand each other. And if it is not clear yet, defining it is the first thing we do together.
If you are looking for someone to post three times a week and send you a report of how many likes it got, I am not the right man.
And the first thing I ask about: what do people buy from you, and what is one customer worth? Anyone who does not know those two numbers cannot be helped by anybody — myself included.
I started in 2016 on the internet, and nobody knew me. In 2019 I went out into the market itself: I would walk up to a business owner and say: let me work for you three days for free. If you like the result we carry on; if you don't, we stop — and the ad spend is on me.
Most of them carried on, because they had seen something concrete rather than a promise. That is where I learned what I still work by today: the right idea does what a big budget cannot.
After that I was among the first to be granted a deferred-payment account by Facebook, and I ran campaigns past 208 million impressions for a single client. In 2022 I founded Somu Raqami: a team joined me, the work widened, and contracts and invoicing are in its name. Today I work with companies across the Arab market.
I work with projects that do not conflict with my principles, and I say so at the first meeting — because a relationship that starts honest is the one that lasts.
Anyone who guarantees you a fixed number of sales does not know how ad auctions work. What I do guarantee: transparent numbers, a cost per result that keeps coming down, and a report you can check yourself inside your own account at any moment.
It is usually not the campaign settings — it is what the ad carries. An ad that asks a stranger to buy gets more expensive every month. An ad that carries a reason worth responding to gets cheaper and leaves something behind. That is the first thing we change, not the targeting.
Yes. I work with companies across the Arab market. You pay your ad budget to the platform yourself, and my fee reaches me through the usual international payment methods.
My fee is formally invoiced under «Somu Raqami», a registered company. The ad budget itself you pay to the platform, and its invoice comes to you from them directly.
Fifteen hundred dollars a month in ad spend — about fifty dollars a day — and my fee carries a separate minimum of its own. If your budget is below that I will tell you plainly, rather than take a fee for a result I know will not come.
I work with projects and sectors consistent with Islamic principles: no interest-based dealings, and no misleading products or products that do not serve the customer. And I say so at the first meeting, not halfway through. Everything else is welcome.
Answer a few questions and I will come back with a straight opinion: whether I can help you and how — or why I cannot.
Mohammed Benchaa